Alright. There is something that needs to be said. Office  Buzz words are for egos.  People are so hung up on buzzwords.   It’s ridiculous.

“Hey, look at me!  I’m smart. See.  I said a stream of buzz words!”

That’s what it sounds like to me.  I can’t help it.  Last time I checked, words are tools of communication.  They are supposed to be for effective communication.   Words are supposed to make communication easier.

Buzzwords started out that way.  They were intended to be neat little words to simplify a more technical or sophisticated concept.  But something happened.  They became “cool”.   Then, people used them to look smart and to try to impress people.

Buzzwords in the information age can get out of hand quickly.  Not only does communication start to get weird when buzzwords go wild, something else interesting happens.  Things start piling up – tasks, projects and things you just “have to” do.  Well, they sounded good in the meeting, right?   All those slick buzzwords made all the effort seem like a breeze. It sounded like a can’t miss proposition.

WRONG!

Make everything as simple as possible, but not simpler.
- Albert Einstein

Do yourself a favor. Ease off of the buzzwords.

Sure, there is a place in our language for them.  Just put them in their place. In business, people need to know what’s real.  Buzzwords can mask reality and leave you making decisions based on a false perception.

As much as you can, talk in straight language that keeps things as simple as needed to execute and make decisions well and no simpler.

No, it’s not as fancy, but it works.